eCPM means, "effective cost per thousand impressions." eCPM is calculated by dividing total earnings by total number of impressions and multiply by thousand.
acutally there are different adds from infolinks or Google adsense means some are highly cost and some are a little bit.
so eCPM Tells us that if a viewer click on the add on any add which is in your site, how much money you shall earn on thousand click of the add.
in the image given above you can see, that every earning has a different ecpm
in the pic i am going to see which is on the first line where ecpm rate is $ 18.33
if my add view is 6, which is also known as clicks given above, i have to divide 1000 from 6 and then multiply from the earning which is in front of 6 in the last row $0.11
Now its my eCPM my estimated income from this add
means if i get 1000 clicks on this add i shall get $18.33
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